What are the two types of marketing ? The two types of marketing you should be doing daily is active marketing and passive marketing. Active marketing is where you directly reaching out to people read this by phone call, email, text message or some type of direct communication with that person. You're doing this to share your product or service with that person.
Another type of marketing is passive marketing. Passive marketing is when you create some content and put out into the marketplace with hopes of someone finding it and submitting their information to you. The information is collected with a capture page which goes into an autoresponder. These are the two main tools of any business which allows you to build your list. The purpose of you getting the name and email address is so you can communicate with your prospect or client on a regular basis.
This type of marketing is considered attraction marketing. Attraction marketing is when you attract people to you because of the value you put out into the marketplace. As a result your content should be solving the problem of your target market. Some people consider active marketing as old school and passive marketing as new school marketing. My mentor told me that great marketer can do both active and passive marketing because they can adapt to any marketing scenario.
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