How can you help your prospects, leads, customers, clients or business partners? The best way to help is to serve them. There's a text which says those desiring to be great, find a way to serve the many because service too many leads to greatness.
One of my mentors said “in order to serve someone you have to get under them to get over them. That means you have to get under people to inspire, motivate, encourage, give hope in order to lift them up. This can be done by providing content that could possibly be a solution to a problem for them. While you are helping them you're also building a relationship. How? Because you are serving them. They are growing to know like and trust you. They trust you because you gave them your best value. You're watching out for their best interest. People do business with and refer people to those they know like and trust.
Then they start to fell in love with you. They'll look for your content. Some will want to join you in whatever opportunity or venture you're in. Why? You served them. When you serve them, you're teaching them to do the same thing to others.
Remember building a relationship it's key to build an a successful relationship on any level. By doing that you are setting yourself apart from the crowd because the majority don't want to spend the time to build a relationships. So why not invest the time and building relationships. The worst thing that could happen is you gain a new friend. Remember get under them in to get over them by serving
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